Bitcoin.com Card

Incorporating the debit card feature into the Bitcoin.com wallet app for converting crypto to cash and enabling global spending.

Product

Bitcoin.com

Platform

iOS, Android, Web

My role

Research & Discovery

Prototyping

Visual design

User testing

Date

2023-2024

Overview

The Bitcoin.com Wallet app, available on iOS and Android, serves over 65 million wallets created and 1M+ MAU. It enables buying, selling, exchanging, and managing cryptocurrencies.

The main task was to create a smooth and straightforward experience for interacting with the card to stimulate users' engagement in the app and increase the number of transactions with cryptocurrency.

The product should be consistent and be in line with the main application.

Problem statement

Based on prior user research and feedback, we've identified a common issue: users resort to multiple apps and exchanges to convert crypto to fiat. They also expressed interest in transferring funds within the app. This aligns with our strategy of providing a full crypto management service.

Approach

Neo-banks have firmly entered our everyday life and forever changed our perception of how financial services should operate - quickly, reliably, securely.

Similarly, while working on creating a convenient platform for cryptocurrency management, we set out to create a very simple and user-friendly functionality for a debit card, so that using our application would be as easy and understandable as using a familiar neo-bank.

Neo-banks have firmly entered our everyday life and forever changed our perception of how financial services should operate - quickly, reliably, securely.

Similarly, while working on creating a convenient platform for cryptocurrency management, we set out to create a very simple and user-friendly functionality for a debit card, so that using our application would be as easy and understandable as using a familiar neo-bank.

Key findings

Bridging the gap between crypto and everyday spending.

Painpoints

Non-intuitive UI, complex onboarding and KYC processes, hidden fees and rates, and general mistrust of crypto.

Features

Familiar UI and UX, card locking, transaction history, top-up options, enhanced security and control, cashback, and loyalty programs.

Limitations

Regulatory barriers that slow down the adoption of new features.

Bridging the gap between crypto and everyday spending.

Painpoints

Non-intuitive UI, complex onboarding and KYC processes, hidden fees and rates, and general mistrust of crypto.

Features

Familiar UI and UX, card locking, transaction history, top-up options, enhanced security and control, cashback, and loyalty programs.

Limitations

Regulatory barriers that slow down the adoption of new features.

Bridging the gap between crypto and everyday spending.

Painpoints

Non-intuitive UI, complex onboarding and KYC processes, hidden fees and rates, and general mistrust of crypto.

Features

Familiar UI and UX, card locking, transaction history, top-up options, enhanced security and control, cashback, and loyalty programs.

Limitations

Regulatory barriers that slow down the adoption of new features.

Cross-team colaboration

Building a seamless crypto-to-fiat experience required close collaboration between multiple teams.

The Design & Product team led research, UX, UI design, and testing to ensure the product met user expectations and business goals.

The Tech team focused on implementation, translating designs into a secure, scalable, and performant product.

The 3rd-party partners managed compliance and SDK integration, ensuring regulatory requirements were met and external systems connected smoothly.

Building a seamless crypto-to-fiat experience required close collaboration between multiple teams.

The Design & Product team led research, UX, UI design, and testing to ensure the product met user expectations and business goals.

The Tech team focused on implementation, translating designs into a secure, scalable, and performant product.

The 3rd-party partners managed compliance and SDK integration, ensuring regulatory requirements were met and external systems connected smoothly.

After finalizing the UI design for all primary flows, we proceeded with usability testing to detect significant bugs and inconsistencies.

It helped us identify several areas of friction, surface confusing interactions, and validate core assumptions. The feedback provided valuable input that guided our next iteration and helped us improve clarity and ease of use across the main flows.

After finalizing the UI design for all primary flows, we proceeded with usability testing to detect significant bugs and inconsistencies.

It helped us identify several areas of friction, surface confusing interactions, and validate core assumptions. The feedback provided valuable input that guided our next iteration and helped us improve clarity and ease of use across the main flows.

Solution

Based on these previous activities, I designed a set of key features that ensure a seamless, secure, and intuitive crypto card experience.

Seamless signup & instant card access

To enhance the user experience, we optimized the KYC verification process and ensured instant access to a virtual card immediately after registration

Main card screen – designed for instant access

The primary goal of this screen was to ensure that every key feature is accessible in just one tap, making it easy for users to manage their card effortlessly.

Seamless card top-up

To ensure a smooth funding experience, we designed a fast and intuitive top-up flow with full transparency

Instant access to card settings

To enhance user control and flexibility, we designed a streamlined settings section for quick access to key card functions

Outcome

As the sole designer on this project, I collaborated closely with the team lead to deliver a fully functional MVP for both iOS and Android.

Rollout of card functionality (close alpha-release)

Seamless KYC integration to ensure compliance

iOS & Android versions developed and optimized

Designed promotional materials for marketing launch